Develop, experiment, implement and scale new growth strategies and ideas focused on User Growth, Conversion Rate, Retention, Review count growth. (Planning & Strategy)
A/B test new features, designs, campaigns, projects to drive and convert traffic on Daraz App and landing pages(A/B testing will also depend on regional product team. However, experimenting to drive & convert traffic should be a focus)
Analyze data to identify opportunities for funnel improvements and growth/UGC Key Performance Indicators (KPIs) improvement
Identify opportunities for departmental growth and work on improving the current processes
Responsible for complete management of different programs to grow the projects, acquire new users on a segment level, and drive conversion
Responsible for complete management of any mechanic/projects that deals with acquisition, retention, review count growth (esp when there is no dedicated resource)
Collaborate with Regional teams to align on different projects for knowledge sharing
Work on developing Business Requirement Documents (BRDs) for tech solutions that can drive key Growth KPIs
Share performance management reports to highlight achievements, limitations, and focus of the department with data driven action plan
Improve user experience on platform and drive product findability to improve conversion funnel
Manage subsidy on a Traffic Operations level to ensure that key KPIs run rate is on track to meet monthly targets
Identify and research opportunities within the global E-Commerce sphere and adapt them to local markets, projects that drives growth KPIs
Requirements
Completed Masters degree preferably in Business, Analytics or Statistics
Preferably 4+ years of experience in a fast growing startup or dynamic team in a large organization
Experience working with Cross functional Teams
Problem solving & decision making skills
Data-driven person who is perfect at numbers, can relate and comprehend a trend in the industry
Strong fundamentals of MS Office and Reporting
Strong interpersonal, communication and presentation skills
