Translating go-to-market strategies from Product and Industry teams to create end-to-end digital marketing campaigns aligned with business objectives to deliver engagement and pipeline.
Develop and execute end-to-end integrated marketing campaigns that include the following tactics: SEM, account-based display advertising, paid advertising in social media, webinars and virtual events, organic social media, nurture programs, email marketing, content syndication, etc
Designing and managing end-to-end integrated digital marketing campaigns, including campaign strategy, ideation, creation, deployment, testing, optimization, analysis, and reporting.
Writing the copy of campaign assets and working with vendors and internal teams to deploy (blogs, articles, whitepapers, brochures, landing pages, emails, ads, webinars, etc).
Managing integrated campaign calendar for multiple geographies.
Driving campaign testing & optimization efforts, regularly sharing outperformance results, best practices, and key learnings with stakeholders.
Coordinating plans, tactics, and efforts for various geos to ensure a consistent customer experience across all touchpoints.
Bringing an audience-centric approach to planning and overseeing campaign strategy, designing the buyer’s journey throughout the life of a campaign.
Ensuring end-to-end campaign execution – strong digital support, well-integrated outbound, inbound/paid, webinar, and event strategy skills.
Leveraging Upwork and freelancers for content creation and data mining tactics.
Advising on the right mix of marketing channels, driving omnichannel marketing campaigns with a strong focus on inbound.
Living core values of safety and integrity, which means taking responsibility for your actions while caring for your colleagues, and the business.
Requirements
Bachelor’s degree in marketing, Communications, eCommerce, or Business.
 Minimum of 5 years of experience in Digital Marketing, ideally B2B experience
Digital marketing experience with a clear understanding of the role of digital tactics: paid search, content syndication, display, social media, email, webinars, outbound.
Audience-centric mindset.
Ability to discover, learn and implement new digital tools and approaches.
Solid Project management skills.
Ability to work with virtual global teams.
Understanding of Marketing Automation and Salesforce CRM.
A passion for digital marketing, media, and communications.
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