Identifying the key metrics of campaign performance (weekly, monthly, quarterly) and taking necessary actions to uplift the upcoming campaigns while maintaining the healthy participation of potential sellers and assortment to drive performance by collaborating with the relevant channel/vertical commercial teams. Analyzing the gaps in terms of move and view % on respective category level and taking the proactive and reactive measures.
Overall campaign execution (weekly & monthly) while collaborating with relevant vertical/channel using knowledge of Products, performance & stock availability to ensure the efficient campaign results, yet maintaining the credibility
Being accountable for the campaigns from start to end in terms of planning, design & onsite coordination and the post-campaign analysis
Regularly review/create Collections with Vendor Managers to ensure there are sufficient collections for popular category segments
Regularly review/update Most Loved Products with Vendor Managers to ensure that popular products are being showcased
Curating/creating/reviewing (regular basis) product pools from within and outside Treasure Bowls for weekly campaigns, mega campaigns and recurring campaigns
Assist in ensuring all products are strategically merchandised across the campaigns and Live-on Pages
Daily monitoring of top selling products and analyzing the performance and plan out strategies to drive sales in terms of relevant categories
Regular auditing/monitoring of stock levels and key deliveries to ensure products are attractively presented across prime product locations
Collaborate with the commercial teams to ensure that we are delivering campaigns to the customers as planned with potential marketing alignments
Liaise with CRM, Design, Onsite and commercial teams to merchandise the pages to maximize sales
Requirements
Bachelors/Masters degree preferably in Analytics, Statistics, CS, or Business with 1-2 years of work experience
Strong fundamentals of MS Office and Reporting
SQL knowledge, marketing knowledge is preferred
Excellent reading skills (logic & critical thinking skills are a plus)
